Case study / Sports & events

From campaign clicks
to a connected lead pipeline.

337 Meta leads in 90 days. A CRM to manage enquiries. WhatsApp engagement automation through the Official Meta API. One connected setup for a sports-industry business.

9 Aug – 6 Nov 2026Meta Ads + CRM + WhatsAppClient identity withheld
337Meta-reported leads
₹72.52Cost per Meta lead
330Meta leads captured in CRM
97.9%CRM capture rate

90-day reporting view · ₹24,439 ad spend · Capture rate: 330 ÷ 337. Results relate to this campaign period.

The brief

Build the path beyond the ad.

The client needed a setup to generate leads, manage them in a CRM and automate WhatsApp engagement. Hyperlinq connected these three parts so enquiries could be managed beyond the campaign dashboard.

The engagement covered lead generation, CRM management and WhatsApp engagement automation using the Official Meta API.

What Hyperlinq delivered

Three parts. One connected workflow.

01 / ACQUIRE

Meta lead generation

Paid campaigns on Facebook and Instagram to generate enquiries for the business.

02 / MANAGE

CRM integration

A central place to capture campaign leads and manage the sales pipeline.

03 / ENGAGE

WhatsApp automation

WhatsApp engagement workflows connected through the Official Meta API.

Inside the implementation

The numbers. The system behind them.

Campaign performance and the wider CRM pipeline, directly from the delivered platform. Screenshots are cropped to protect client identity and contact details.

01 / Campaign performance

Meta insights · 90 days
Meta dashboard: ₹24,439 spend, 337 leads, ₹72.52 cost per lead, 330 CRM captures and 98% rounded capture rate, with daily charts.
9 August–6 November 2026: acquisition metrics alongside CRM capture and daily trends. The dashboard records 0 Meta-attributed wins. View full-size image ↗

02 / A connected CRM overview

Wider pipeline · all sources
CRM dashboard: 501 total active leads, 24 demos, 7 callbacks, 54 follow-ups, 15 hot inquiries and 3 won deals.
The wider CRM brings leads, demos, callbacks and follow-ups into one view. Its 501 leads and 3 won deals span all sources; they are not attributed here to the Meta campaign or the 90-day period. View full-size image ↗
The measured outcome

Acquisition, with visibility into capture.

330 / 337

Meta leads recorded in the CRM during the reporting period.

90-day campaign results
MetricReported result
Meta ad spend₹24,439
Meta-reported leads337
Cost per Meta lead₹72.52
Meta leads in CRM330
CRM capture rate97.9% (rounded to 98%)
Meta-attributed won deals0 recorded

Source: client-provided Meta Insights dashboard, 9 August–6 November 2026 (90-day view). Counts have not been independently audited. Ad spend is the reported media spend; it is not the total project cost.

The 7-lead difference between Meta and CRM is not yet reconciled. The wider CRM contains 501 total leads; these are not all attributed to this Meta campaign. Lead counts do not establish qualification, sales or revenue. WhatsApp automation was delivered; its effect on conversion has not been measured here.

Build your connected pipeline

Lead generation is the start.
Give every enquiry a place to go.

Discuss a scope covering campaigns, CRM integration and WhatsApp engagement for your business.

Discuss your lead workflow →Explore AI automation

Results vary by audience, offer, budget and sales follow-up. This case study is not a performance guarantee.