Personal Branding

Who is Personal Branding for?

Founders, consultants, and professionals who want their profile and content to communicate a focused area of expertise.

What can the engagement include?

• Positioning workshop and audience definition
• Profile messaging and professional bio development
• Content pillars and an editorial plan
• Writing, design, and production support within the agreed scope

The final proposal defines deliverables, exclusions, review rounds, and responsibilities before work begins.

How the work progresses

1. Discover: Review the business goal, current assets, access requirements, and constraints.
2. Scope: Agree deliverables, milestones, fees, and a measurement plan.
3. Create and review: Share work for approval and check it against the agreed brief.
4. Launch and learn: Complete handover or move into the agreed reporting and support cycle.

Timeline and pricing

Timing depends on scope, access, content readiness, and approval turnaround. Request a proposal for your launch milestones and itemised fees. Third-party tools, production, and media spend should be stated separately.

See published retainers and pricing guidance →

How success is assessed

Agree the baseline and business goal before launch. Reporting should state the time period, data source, and what changed, including limitations. Results depend on the offer, audience, execution, and wider market.

Questions before you start

Do I need to create the content myself?

Your expertise and approval are essential. Interviews and source notes can inform drafts; the agreed scope determines writing, filming, editing, and publishing support. We do not invent credentials, achievements, or endorsements.

What do you need from our team?

A named decision-maker, relevant source material, appropriate account access, and timely approvals. Dependencies and responsibilities belong in the proposal.

How can we prepare?

What a founder branding engagement includes →

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