UGC Ads

Who is UGC Ads for?

Brands that need product demonstrations, customer-style storytelling, or fresh creative for advertising.

What can the engagement include?

• Audience research, concepts, and creative briefs
• Scripts, shot lists, and creator requirements
• Production and editing within an agreed asset count
• Creative variations and a testing handover

The final proposal defines deliverables, exclusions, review rounds, and responsibilities before work begins.

How the work progresses

1. Discover: Review the business goal, current assets, access requirements, and constraints.
2. Scope: Agree deliverables, milestones, fees, and a measurement plan.
3. Create and review: Share work for approval and check it against the agreed brief.
4. Launch and learn: Complete handover or move into the agreed reporting and support cycle.

Timeline and pricing

Timing depends on scope, access, content readiness, and approval turnaround. Request a proposal for your launch milestones and itemised fees. Third-party tools, production, and media spend should be stated separately.

See published retainers and pricing guidance →

How success is assessed

Agree the baseline and business goal before launch. Reporting should state the time period, data source, and what changed, including limitations. Results depend on the offer, audience, execution, and wider market.

Questions before you start

Does UGC pricing include advertising rights?

The quote must specify usage duration, platforms, territories, creator permissions, paid amplification, raw footage, and exclusivity. Creator fees, products, travel, and media buying are included only when expressly listed.

What do you need from our team?

A named decision-maker, relevant source material, appropriate account access, and timely approvals. Dependencies and responsibilities belong in the proposal.

How can we prepare?

UGC production costs, usage rights, and creative testing →

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